STRATEGY + STORYTELLING FOR B2B & PROFESSIONAL SERVICES
Where it begins.
Helping founders and marketers turn scattered activity into sharp marketing that’s easy to manage and hard to ignore.
Feel like your marketing has hit a wall?
You’re posting. Going to events. Sending cold emails. Running campaigns. Maybe even spending on ads.
But it’s not breaking through. You’re finding it harder to stand out. Leads are inconsistent. Too many aren’t the right fit. Marketing feels like a drain.
Almost always, the problem comes down to strategy.
You’re not giving the right people a strong enough reason to pick you (that’s positioning). You’re not distinctive enough to be remembered for it (that’s brand). Or you’re simply not showing up in the right places, with the right message, at the right time (that’s marketing).
You’re a Founder or CEO
Marketing still sits with you. You make the decisions, approve the ideas and decide what happens next — but you have to juggle that with running the business, serving clients and supporting your team. So marketing has to wait for a gap in your diary. And without meaning to, you’ve become the bottleneck holding back your business’s growth.
You’re a Marketer
There’s always something that needs your attention. Strategy, content, campaigns, the website, social, events, messaging. Somehow, you’re expected to stay on top of all of it. And that’s before adding in all the meetings, last-minute requests and shifting priorities that come your way.
Hi, I’m Jack
Let’s get you moving
For over 10 years, I’ve helped businesses get unstuck from their marketing and build strategies that create awareness, demand and better-quality opportunities.
We start by going back to basics.
Who are you trying to reach? What do they care about? Why should they work with you?
From there, we build a strategy. Working together to sharpen your position, strengthen your story and focus your marketing on where your time, budget and attention can have the biggest impact.
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No account managers, handovers, or junior teams. You work directly with me from first conversation to final recommendation.
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I’m not here to hand over a recommendation and disappear. I care about what happens next.
I’m here to help you make the right calls and stay focused on what will genuinely help the business.
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AI can give you the ideas. But it doesn’t have the experience, context or judgement to tell you which ones are worth your time, budget and attention.
“What sets Jack apart is their ability to cut through the marketing mumbo-jumbo and focus on what actually matters: clear thinking, great ideas and results.”
— Jess Bouwer, Head of MarketingHow we can work together
Services
Whether you need help figuring out what needs fixing, setting the direction, or just an extra pair of hands to make it happen.
My services are designed to work independently or together, depending on what you need.
Marketing MOT
A proper look under the bonnet.
I review your positioning, messaging, website and marketing activity to understand what’s working, what’s getting in the way and where your attention is best spent.
You’ll leave with an independent view of your marketing and a prioritised set of recommendations for what to improve next.
Positioning and messaging review
Website review
Marketing activity and channel review
Competitor review
Priority opportunities
Actionable recommendations
Marketing Strategy
Built on insight.
We start with your business, your market and the people you want to reach, then build a strategy around what gives you the strongest chance of making an impact.
We join up your positioning, messaging and marketing, with a practical plan for what to focus on and why.
Audience and market insight
Competitive positioning
Proposition and messaging
Channel strategy
Campaign and content direction
Marketing roadmap
Ongoing Support
Let’s put your strategy to work.
Once the direction is set, I can stay involved to help make it happen — working alongside you to manage channels, shape campaigns and ensure that everything is running smoothly.
Flexible support, without the faff of an agency or full-time hire.
Marketing management
Campaigns
Social media
Email marketing
Thought leadership
LinkedIn and personal branding
Boost Session
A concentrated dose of seriously strong marketing
Perfect for leaders and teams who want a senior marketing perspective without committing to a full project. Use the time to tackle a problem, pressure-test an idea, sharpen your messaging, plan your next move, or simply build up your marketing confidence.
One hour — £95
For a focused problem, second opinion or bit of direction.
Half day — £250
For meatier questions, workshops, meetings or team sessions.
Full day — £450
For dedicated strategy and planning days.
“Jack's audit and easy next steps have been a revelation. It's a game-changer in how I think about my messaging. He's also a lovely person, so you won't go wrong talking to him!”
— Francesca Romano, FounderThoughtful strategy, shaped by storytelling
I believe in
After more than 10 years in marketing, I’ve learnt that the strongest work starts with people.
Understand what they care about. Find the insight others aren’t talking about. Build a position around it. Then bring it to life in a way that feels distinctively relatable.
Featured work
Giving a new voice to family law
People rarely look for a family lawyer when life is going well.
They’re dealing with separation, uncertainty and decisions that can affect the people they care about most. They need expertise, but they also need to feel understood.
Together, we helped this growing specialist family law firm build its marketing around that reality.
Instead of leading with credentials and legal expertise, we put people, kindness and support at the heart of the brand. Real stories, filmed interviews and practical guidance gave the firm a warmer, more human voice, supported by a distinctive visual approach.
+171.8%
Avg. content engagement
+96%
Total social media followers
Kind feedback
Let’s talk about where you want to go
Get in touch
Share a little about your business, what you’re working towards and where you’d like some help. We’ll talk about where you are, what might be holding you back and where the biggest opportunities could be.
I’ll recommend an approach that fits the challenge, your priorities and your budget.
Frequently asked questions
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It depends on the scope of the work.
I price around what your business actually needs, rather than forcing every project into the same package. That means we can shape the right level of support around your priorities, stage and budget.
For Boost Sessions, I offer a flat fee based on the time required.
One hour — £95
For a focused problem, second opinion or bit of direction.Half day — £250
For meatier questions, workshops, meetings or team sessions.Full day — £450
For dedicated strategy and planning days. -
That depends on how we work together, but the desired outcome is always the same: clarity, confidence and a clearer sense of what your marketing should be doing.
My goal is to leave you with a better idea of where to put your time, attention and budget to win more of the work you do best.
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The MOT uses the same diagnostic thinking as the full Strategy, but in a faster, lighter format.
It’s a lower-commitment way to understand what’s working, what needs attention and where to focus next.
The full Strategy goes deeper, turning those findings into a complete direction for your audience, positioning, messaging and marketing priorities.
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As a guide:
Marketing MOT: 1–2 weeks
Marketing Strategy: 6–8 weeksThe exact timing depends on the project, how quickly feedback is shared and how much input is needed from you and your team.
I keep the process focused, with only the meetings and input we actually need.
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Absolutely.
My aim is to leave you with the tools, direction and confidence to manage your marketing more easily yourself.
And when you want extra support, I can stay involved to help shape campaigns, create content, support key channels or put the strategy into action.
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Absolutely.
I enjoy working with marketers, internal teams and specialist agencies. My role is to add experience, perspective and direction where it’s useful — not take over everything.
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I work best with service-based businesses where expertise, reputation and relationships matter.
That could be a law firm, accountancy practice, consultancy, creative agency, logistics company or another specialist B2B service business.
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You’ll have the tools and direction to deliver it yourself.
Or, if you want help putting it into practice, I can stay involved through ongoing support — helping turn the strategy into campaigns, content and day-to-day marketing activity.